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Instagram launches Bolt in New Zealand, Singapore and South Africa


The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.

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Published:  29 July 2014 в 23:12

Optimize your Facebook advertising performance with the right bidding


Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always enough to win it. A well-performing ad – e.g. high click-through rate and positive ad engagement – with a combination of high enough bid will allow you to win the auction and get your ad shown on Facebook.

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Published:  29 July 2014 в 20:38

Study: How can retargeting supercharge a Facebook ad campaign?


More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.

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Published:  29 July 2014 в 17:39

Slingshot Users Eyed for Panel

SlingshotTeam650Facebook is looking for users of its new Slingshot photo- and video-sharing application to join a panel and take part in a three-month study.

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Published:  29 July 2014 в 02:51

Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

WereMovingMessages650Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.

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Published:  29 July 2014 в 02:03

Measuring Social ROI with tools already at your disposal

BlueROIArrow650Measuring social return on investment doesn’t require a degree in statistics or voodoo dolls. Just follow these nine steps to diagnose how your social and Web efforts come together.

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Published:  28 July 2014 в 23:41

Dear Instagram, a Bolt App Already Exists

IntsgramBolt650Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.

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Published:  28 July 2014 в 21:32

Deadline for Closing of Facebook’s WhatsApp Acquisition Pushed Back by One Year

WhatsApp650Facebook announced in its Form 10-Q filing with the Securities and Exchange Commission last week that it was extending its deadline to close its acquisition of messaging service WhatsApp by one year, to Aug. 19, 2015.

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Published:  28 July 2014 в 18:00

Case Study: Banana Republic uses lookalike audiences to find best shoppers

banana republic


When Banana Republic opened its doors in 1978, it quickly grew into a global brand set on making and keeping modern professionals stylish. Dedicated to helping customers achieve both professionally and personally, the company offers versatile apparel that can be styled for virtually any occasion.

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Published:  28 July 2014 в 17:19

SEC’s Inquiry on Facebook’s IPO Done in May; No Enforcement Action Recommended

SECLogo650The Securities and Exchange Commission notified Facebook in May that its inquiry into the company’s initial public offering was complete, and no enforcement action would be taken, the social network reported last week in its Form 10-Q filing with the SEC.

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Published:  28 July 2014 в 16:56