As Instagram slowly starts to mix in some advertising, the major question for the photo-sharing app is how it will become a source of monetization for Facebook. While Facebook CEO Mark Zuckerberg or COO Sheryl Sandberg might address the early effects of Instagram advertising in its Q2 earnings call on July 23, it’s worth noting that Instagram ads are still in their infancy.
Facebook announced today a new way for app developers to prompt purchases of virtual goods right from the News Feed. Developers can create News Feed (or sidebar) ads that allow users to make a purchase of virtual goods from the desktop.
Though T-Mobile is once again the most socially devoted Facebook brand in the U.S., overall response rate from brands dipped by 10 percent over the past month, according to a report by Facebook Preferred Marketing Developer Socialbakers.
Facebook will announce its official Q2 numbers on July 23, but quarterly figures from Strategic Preferred Marketing Developer Nanigans show that it’s getting increasingly costly to advertise on the social network.
After six straight quarters of falling behind in the social login sphere, Facebook has bounced back to take over the top spot.
In the TV show “The Big Bang Theory,” the humor and fun of the show comes from the relationships between the main characters as expressed by their geekiness. Geekiness often evidenced by their special and superior understanding of complex mathematical algorithms and science problems. As viewers we don’t always understand all of it, but we get that geeky commonality is what brings this group together and makes them tick.