Google has decided to rejoin Facebook Exchange, the company announced in a blog post Friday. Google’s DoubleClick Bid Manager will become part of the FBX network, allowing its ad partners to deliver retargeted ads on the social network based on web browsing history.
The most important time of the year is coming up for advertisers — the fourth quarter. It’s the holiday season, when many advertisers make their big push to consumers. For Facebook, Q4 can be particularly lucrative if current performance indicators keep trending the way they have been.
Some Power Editor users are being notified Facebook’s latest ad simplification change, merging Precise Interests and Broad Categories. Andrea Warner of SEO Braintrust saw a prompt when she opened Power Editor recently, informing her that Precise Interests and Broad Categories would be brought together under the umbrella of “Simplified Interests Targeting.”
The increasing demand for mobile devices coupled with Facebook’s focus on mobile monetization is resulting in some dramatic gains for the company in the ad market.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, came out with some great news when they looked at their clients’ ad performance in Q3 versus Q2. Kenshoo discovered that ad impressions rose 13 percent, click volume went up by 14.4 percent, conversion rate rose 2.36x, revenue more than doubled and cost-per-click fell by 9 percent.
Facebook appears to be testing some new buttons on pages, allowing users to follow a page (without liking) or review it with one click. The “Follow” button appears to work similar to the function for profiles, which would put page updates in News Feed, but not show up as a public like.
Facebook announced Wednesday that it is changing up privacy settings for teens who join the site. For new teenagers, the default privacy setting for posts will be friends (for adult users, it will remain public at first). If users aged 13-17 so choose, they can elect to have their posts public, but the automatic setting is friends.
A new report from Facebook Preferred Marketing Developer ShopIgniter found that paid media on Facebook increases viral and organic impressions by 200 percent — among a study of more than 2,000 Facebook News Feed posts from Q1 and Q2, 2013. That’s significant when you realize that Facebook’s ad performance is on par with the best performing digital channels, like Google.
Facebook on Tuesday announced a major update to Custom Audiences that would allow marketers to target ads to people who have visited the company’s website or used the mobile app.