According to NeoMam Studios, only 37 percent of Facebook users surveyed said they’ve changed their privacy settings — something Facebook recommends checking often.
Many Facebook advertisers started sequencing their content well before Black Friday or Cyber Monday, and it appears to have paid off. Facebook Marketing Partner Marin Software noticed that there was a curious spike in conversions from Facebook ads (as well…Читать далее →
Facebook increasingly has new ways to target potential customers and current fans through advertising, but what is the best way to use this technology?
Roughly six months after launching Slingshot, Facebook Creative Labs announced Thursday that they’ve re-focused the app to allow for more frictionless sharing.
The Hollywood Reporter, a sister publication of Inside Facebook, has teamed up with Facebook to launch the TV Obsession Index, a weekly ranking of the most buzzed-about TV shows on Facebook.
Yes, it’s true that advertising on Facebook — especially during the holiday season — is getting very costly. But Facebook Marketing Partner Kenshoo found that with that increased cost comes an increase in return on investment.
Many pre-holiday reports suggested that this could be the biggest season yet for Facebook advertising. According to Facebook Marketing Partner Nanigans, ecommerce companies are allocating more money to Facebook mobile ads — and it’s paying off.
Instagram is growing worldwide, but the two biggest geotagging locations take place in Facebook’s home state of California. Three of the top 10 geotagged locations are in New York City, but several international destinations made the list of Instagram’s top…Читать далее →
One of the first steps in leading a customer down the sales funnel is also one that Facebook specializes in — awareness. Facebook Marketing Partner SocialCode recently published a guide showing how to publish broader campaigns that gauge interest.
Facebook’s call to action buttons have been working incredibly well for direct-response advertisers looking to bring users into their store’s page or have them download an item.